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Sunday, June 16, 2024

OpenAI set to challenge Google with new AI-powered search product

The creator of ChatGPT is poised to disrupt the search landscape with its latest AI-powered search product, intensifying its competition with tech giant Google and signalling a big shift in the AI industry.

OpenAI is preparing to introduce its AI-powered search product, escalating its competition with Google in the search technology domain. The announcement, scheduled for Monday, comes amidst reports of OpenAI’s endeavors to challenge Google’s dominance and vie with emerging players like Perplexity in the AI search arena. While OpenAI has kept details under wraps, industry insiders anticipate a significant advancement in the AI search landscape.

The timing of the announcement, just before Google’s annual I/O conference, suggests OpenAI’s strategic move to grab attention in the tech sphere. Building upon its flagship ChatGPT product, the new search offering pledges to transform information retrieval by utilizing AI to extract direct information from the web, along with proper citations.

Why does it matter?
Despite the initial success of ChatGPT, OpenAI has encountered hurdles in maintaining user growth and relevance as the chatbot evolves. The retirement of ChatGPT plugins in April signifies the company’s commitment to refining its offerings and adapting to user demands.

As OpenAI strives to broaden its influence and enrich its product capabilities, the launch of its AI search product signifies a breakthrough in its endeavor to redefine information access and shape the future of AI-driven technologies.

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